Tips for Writing Campaign Content
Breaking the content down to manageable chunks makes the task straightforward and assists with focusing on the details which will have the most impact with the candidates.
This article should be read in conjunction with How to create Campaign content using Canva
Navigate to the Campaign setup screen where you will see all the options for tailoring your Campaigns.
This article will cover the three most effective options in Job Details for creating bespoke content:
1. Organisation overview
Tip: Include content that provides Candidates with a 'behind the scenes' insight into the Organisation. Include snippets of information that can't easily be found by simply doing a Google search or reading the Company's Wikipedia page.
Dividing the content into the following sections makes for an interesting read and will focus your fact-finding research:
[Company Name] Today:
What is the market position? - Leader, Second largest, Cutting edge, New entrant, Oldest
How would you describe the Organisation? - Manufacturer, Distributor, Wholesaler, Retailer
What's the history? - Where, when and why did it start? Has it grown to new markets?
What is the performance? - Recent revenue highlights
Is there a history of growth and investment? - What investors are involved? What difference did the investment make? Is the organisation at seed stage?
Who We are:
Who are the key leadership people?
Include headshots - LinkedIn profiles are a good source for appropriate images
How long have they worked for the Organisation?
What are the key roles?
Which specific business growth areas these key people have influenced? - Product, geographical locations, market sectors, operational sectors
Product Innovation:
Which products are unique to the Organisation?
How much has been invested in R&D?
What's the driver behind the product innovation? - Sustainability, charity, UX
What's the next stage of the product development?
Marketing Activity:
What is the Go to Market strategy? - Website, retail, collaborations
Preview of forthcoming marketing initiatives
Timeline:
Include details which aren't readily available to Candidates via Google, Wikipedia etc.
Finer Details:
Quick-fire facts about the Organisation:
Number of employees
Key market presence
Two or three business focuses
Certifications and awards achieved
Charitable and community work
Recent Projects:
Four to five recent activities - include a brief summary of the outcome
In the News:
Eight to ten press links for activity and newsworthy items involving the Organisation - include the hyperlink to enable Candidates to view the full press article online
If you prefer to use a text format for the Organisation overview, the same content guidelines apply, however the overview will appear in the Candidate / Client portals as follows:
MARITIME TECHNOLOGIES
MARITIME TECHNOLOGIES TODAY
Maritime Technologies is one of the leading marine specialists in commercial diving, engineering and construction. Currently based in Boston, MA and working worldwide with offices in four countries, the revenue for 2019 exceeded $28 million. In 2013 the company was backed in a management buy-out by AFM Equity Inc. As part of this arrangement Mackenzie "Mack" Schimmel, formerly of Gort Imports Inc and Wailes Construction, joined as Non-Executive Chairman. Brendan Fay, formerly of Sea-Tech, Condive Inc and LeHayes Engineering, recently joined as Chief Executive Officer, and Liza Bieir was appointed as Chief Financial Officer.
The business has designed, developed and tested state of the art equipment which enables their specialist diving teams to work safely and effectively in contaminated environments. The cutting edge M-Aero Mk1 has enabled Maritime Technologies to successfully complete work in pertro-chemical plants, nuclear energy plants and waste water environments.
This specialty has ensured an abundance of repeat clients, including US Coast Guard, US Navy, Royal Navy, and Port of Tokyo. Maritime Technologies have also added Ship Husbandry to their services and undertake full bow to stern assessments of vessels; including the recent survey of award-winning Christian Radich a 62.5m Class A Full Rigged ship originally launched in 1937. The company are certified by The American Bureau of Shipping, Det Norske Veritas and Lloyds Register.
MARITIME TECHNOLOGIES HISTORY
Founded by Evert Grant in 1972 the company began life as a commercial diving specialist. Grant, a keen diver with a background in marine engineering utilised his father's premises at Chelsea River, Boston. Still based in the Port of Boston the business moved to new offices in 2007, since when they have opened subsidiary offices in Rotterdam, Dubai, and Port of Tokyo.
These locations have ensured that Maritime Technologies have become the 'go-to' when emergency situations require fast response. They have built a reputation for being able to deploy their teams within 12 hours to deal with situations requiring fast, efficient and safe containment.
FINER DETAILS
- Number of Employees: 376
- Key Markets: UK, USA, Europe, EMEA, APAC
- Business Focuses for 2020: Marine engineering and construction, Ship Husbandry, Freshwater Dam inspection
- Awards: ASNE Gold Medal(American Society of Naval Engineering) 2017
RECENT PROJECTS
- 20,000m of fibre cable installation for Verizon crossing the Hudson River
- Drainage improvements Port of Jebel Ali
- Deck upgrading for Maryland Port Authority
- Brohm Lake, BC dam inspection
- Miller Island, MA crane unloading concrete pier
- Hawkshead Bay collapsed Pier removal
- Royal Navy Southampton lower deck removal and replacement pad installation
- East bound sewer main inspection Greenwich, London
- Rebuild Channel range front light Port of Tokyo
- Wave load analysis and Harbour of Refuge rebuild Chesapeake Bay
- Emergency repairs to water intake Low Bay Nuclear Power Plant, MD
RECENT MEDIA AND NEWS
- Christian Radich : https://www.radich.no/?utm_source=tallshipsnetwork.com&utm_medium=referral&utm_campaign=tallshipsnetwork&utm_content=Vessel_christian-radich
- Port of Tokyo : https://en.wikipedia.org/wiki/Port_of_Tokyo
- Wave Loading : https://en.wikipedia.org/wiki/Marine_engineering
2. JOB OVERVIEW
The Job Overview consists of three sections:
CEO's Message:
This will be especially powerful for attracting the right Candidates, so using a quote from the Organisation leadership is vital.
To prompt the quote, ask the following:
What is the significance of this role to the business?
What are they looking for in a successful Candidate?
How does this role fit into the existing team or Organisation structure?
Summary:
This section adds more details about the role:
What is the key attribute for success in this role?
Where will the role operate?
Who will the role work with?
Are there any specific short-term goals for the role?
What background will the successful Candidate come from?
What skills will be essential?
Your attributes:
A summary of the top ten attributes that the Client is seeking in this Candidate
If you prefer to use a text format for the Job overview, the same content guidelines apply, however the overview will appear in the Candidate / Client portals as follows:
MARITIME TECHNOLOGIES
Summary
We are looking for a driven individual to develop the brand's commercial performance and presence in the EMEA region. The role is has demanding needs - finding incremental growth in some core areas whilst delivering rapid sustainable growth in several under-developed areas.
The right person will have experience in a commercial engineering leadership role, ideally in the maritime or construction sector. We are looking for experience of strategic planning, sales team management, partner recruitment & management, forecasting & planning, sales analytics, working with and coordinating the Fast Response teams based in Rotterdam and Jebel Ali, Dubai.
Maritime Technologies offer services in several different areas: Civill Engineering, Inspection Services, Heavy Marine Construction , Commercial Diving and Ship Husbandry. These sevices cover several markets: military, port authorities, government agencies, petro-chemical plants, nuclear power plants, Coast Guards and private commercial businesses.
Because of the fast-paced nature of the Maritime Technologies business the right person will be able to identify both immediate and longer term opportunities and draw together internal stakeholders to deliver against these needs without the input of Global CEO or Board Exec.
Attributes you should look to demonstrate:
- High drive to deliver results
- Ability to positively influence the outcome by 'getting people onside'
- Able to deal with detail but not lose sight of the big picture
- Be able to engage people in different functions with different levels of detail
- Conduct yourself confidently, be tough where needed but be humble too
- A high level of integrity
3. JOB BENEFITS
Tip: This element of the Job details appears in the Campaign setup screen as a separate tile. However, when completed, it will be viewed in the Candidate or Client Portal as a final section under the Summary tab.
Job benefits consists of one section containing a bullet point summary of the salary and benefits for the role.
If you prefer to use a text format for the Job benefits, the same content guidelines apply, however the overview will appear in the Candidate / Client portals as follows:
MARITIME TECHNOLOGIES
Base Salary: €180,000 - €200,000
Annual Bonus Package: On-target bonus is 25% (of base), >10% overachievement is 50%
Long-Term Bonus Scheme Additional bonus of $150,000 is awarded for hitting the 3 year revenue & EDBITDA targets
Pension: 8% matched
Healthcare: Full private medical including dental for employee and immediate family
Company Car Allowance: €8,500 p.a
Business Travel: Fully Expensed from home
Annual Leave Allowance: 25 days + public holidays
Gym Membership: Up to $600 p.a allowance
Relocation Support: Available as required